The problem you’re probably facing right now is that the consumers you want to engage with are an extremely wise audience—they’re just far too used to looking past even your most beautifully crafted posts, ads, and emails to perform their own transactional, investigative, or recreational tasks.
You can combat this in-built resistance to engagement marketing with a three-tier strategy:
In this post, you’ll see how to finally start resonating with your consumers using a cohesive tech stack of consumer engagement tools for bridal brands.
The tools we recommend cover strategies like creating brand ambassadors, synchronizing platform data, and using event triggers for greater personalization.
With this tech stack in place, you’ll be able to create a fully immersive engagement experience for your audience throughout their customer journey. Here’s what we look at:
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See which five tools you need in your tech stack to consistently engage your audience at each stage in the customer journey—so you can get more leads, conversions, and consumers that love what you do.
All these tools are simple to integrate and use for bridal brands, they facilitate a customer-centered engagement strategy, and allow you to continuously track results and record data.
Caption: Spitche’s social media campaigns are easy to create, helping you turn your audience into fully engaged brand ambassadors.
Spitche identifies your most engaged consumers, gamifies their social media interactions, and turns them into brand ambassadors.
Spitche is a loyalty program that rewards social media engagement. Across TikTok, Facebook, and Instagram, there are a variety of actions that consumers can take (liking your post, commenting, sharing, even creating UGC). It’s a powerful customer engagement tool for when you need to build loyalty and
With Spitche’s GDPR-compliant opt-in (80% of ambassadors on average also opt-in to our clients’ email lists), you can have a list of your top consumers and brand lovers with their preferences and social media data.
You could use Spitche to launch a storytelling series where brides-to-be share their journey with your brand, from saying ‘yes’ to the dress to the walk down the aisle, fostering a community around your collection.
“After 6 months, 70% of our fan base were new contacts, our social ads targeting performed above our average performance and our Index also grew. Mission accomplished!”
Laurent Dubois, L’Oréal
|Start speaking your audience’s language|
Turn your best customers into social media ambassadors and let their user-generated content run on autopilot.
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Caption: Integrate Squeezely with Spitche to synchronize customer data and add value to your data-driven campaigns.
Squeezely’s CDP connects all your customer data and recognizes consumers when they use your website to gather insights on demographics, pain points, and behaviors.
You can integrate Squeezely with Spitche to synchronize data, automatically update customer information, and make your social media campaigns more engaging.
You could use Squeezely to observe the most discussed bridal themes and trends, then share blog posts and live Q&As with wedding planners specializing in those styles.
Caption: Splio brings together all your marketing platforms and uses highly personalized mobile experiences.
Splio’s Mobile Wallets uses your consumer’s location to trigger push notifications—maybe including a special offer or coupon—whenever they’re close to a point of sale.
Also, the platform automates multichannel distribution using multi-branch scenarios and multi-criteria allocation conditions. So you can deliver personalized messages based on behavior like abandoned carts or events like birthdays.
You could use Splio to alert brides-to-be about gown sales or bridal show events when they are near bridal boutiques or event venues.
Caption: Integrated customer service minimizes friction in the buyer journey and engages customers with an intuitive consumer experience.
CM.com centralizes all your customer communications so you can interact across chatbots, email, live chat, phone, and social media from one inbox.
From your side, comms are streamlined and efficient, from the side of your consumers, no more repeat inquiries necessary and they get to engage with your teams in a completely natural, uninterrupted way, even as they switch from Facebook to Instagram.
With CM.com, brides-to-be can inquire about gown selections via email, set up fittings through live chat, and share their experiences seamlessly across social media platforms for cohesive engagement.
Caption: Vidjet makes your interactions with leads and existing customers dynamic and personalized.
Vidjet allows you to bulk-embed videos to your pages. This means bridal brands merchants can add 30/60 second videos explaining what your products are and do. You can embed videos, add pop-up video widgets, and build shoppable video flows. It’s perfect for consumers who need one final reason to purchase.
Equally, you could create a video about defining your bridal style for the perfect wedding, informing consumers about an event and capturing their contact information.
An integrated customer engagement tech stack will drive how you engage consumers, provide you with a rich data resource you can learn from, and increase your sales metrics.
But your audiences are highly familiar with most of your digital marketing practices, so you need to speak on their terms and incentivize their brand interactions.
And the best way to do this is with the natural enthusiasm of your best customers.
With our recommended tech stack in place, you can gamify engagement, benefit from UGC to increase organic reach, sync all your customer data, and automate personalization throughout the customer journey.
|The future of engagement is C2C|
Turn your best customers into social media ambassadors, use UGC to grow your reach, and collect insightful engagement data.
Book a Demo