The problem you’re probably facing right now is that the consumers you want to engage with are an extremely wise audience—they’re just far too used to looking past even your most beautifully crafted posts, ads, and emails to perform their own transactional, investigative, or recreational tasks.
You can combat this in-built resistance to engagement marketing with a three-tier strategy:
Connected, data-driven solutions: Combine and integrate your engagement channels to get more useful customer insights.
Personalization: Create personalized content and customer journeys to engage consumers and show them how unique your brand is.
Trust: None of the above will work on a savvy audience without social proof and authenticity—so you need to communicate in terms people recognize and understand.
In this post, you’ll see how to finally start resonating with your consumers using a cohesive tech stack of consumer engagement tools.
The tools we recommend cover strategies like creating brand ambassadors, synchronizing platform data, and using event triggers for greater personalization.
With this tech stack in place, you’ll be able to create a fully immersive engagement experience for your audience throughout their customer journey. Here’s what we look at:
Social media engagement
Customer data platform
Mobile Wallets & automation
Omnichannel customer service
Start collaborating with your top consumers
Turn your best customers into social media ambassadors, collect insightful engagement data, and optimize your marketing strategy.
See which five tools you need in your tech stack to consistently engage your audience at each stage in the customer journey—so you can get more leads, conversions, and consumers that love what you do.
All these tools are simple to integrate and use to improve the customer experience, they facilitate a customer-centered engagement strategy, and allow you to continuously track results and record data.
Spitche identifies your most engaged consumers, gamifies their social media interactions, and turns them into brand ambassadors.
Spitche is a customer loyalty program that rewards social media engagement. Across TikTok, Facebook and Instagram, there are a variety of actions that audiences can take (liking your post, commenting, sharing, even creating UGC). On average, social media engagement increases by 300% in the first week of the program launch.
With Spitche’s GDPR-compliant opt-in (80% of ambassadors on average also opt-in to our clients’ email marketing), you can have a list of your top consumers and brand lovers with their preferences and social media data.
Exclusive integration with Primsell
You could use Spitche to increase average order size while also allowing you to better engage customers online.
Since Spitche is a transaction-free loyalty program, ambassadors are more incentivized to join.
With every post you publish on social, get your army of ambassadors to like, comment and share it. In return, you build customer loyalty. Our clients see an average of 30% higher average order size from their ambassadors.
“After 6 months, 70% of our fan base were new contacts, our social ads targeting performed above our average performance and our Index also grew. Mission accomplished!”
Laurent Dubois, L’Oréal
Start speaking your audience’s language
Turn your best customers into social media ambassadors and let their user-generated content run on autopilot.
Squeezely’s customer data platform connects all your customer data and recognizes consumers when they use your website to gather insights on demographics, pain points, and customer behaviors.
You can integrate Squeezely with Spitche to synchronize data, automatically update customer information, and make your social media campaigns more engaging and retention easier.
Splio’s Mobile Wallets uses your consumer’s location to trigger push notifications—maybe including a special offer or coupon—whenever they’re close to a point of sale.
Also, the platform automates multichannel distribution using multi-branch scenarios and multi-criteria allocation conditions. So you can deliver personalized messages based on behavior like abandoned carts or events like birthdays.
CM.com centralizes all your customer communications so you can interact across chatbots, email, live chat, sms, and social media from one inbox.
From your side, comms are streamlined and efficient, from the side of your consumers, no more repeat inquiries necessary and they get to engage with your teams in a completely natural, uninterrupted way, even as they switch from Facebook to Instagram.
It’s a streamlined customer experience, and I’ve only heard praise about its functionality from those I know who have used it.
With CM.com, for example, beauty enthusiasts can initiate a skincare consultation through email, continue discussing products on social media, and finalize their purchase with live chat assistance, all in a clean workflow.
Vidjet allows you to bulk-embed videos to your pages. This means merchants can add 30/60 second videos explaining what your products are and do. You can embed videos, add pop-up video widgets, and build shoppable video flows. It’s perfect for consumers who need one final reason to purchase.
An integrated customer engagement tech stack will drive how you engage consumers, provide you with a rich data resource you can learn from, and increase your sales metrics.
But your audiences are highly familiar with most of your digital marketing practices, so you need to speak on their terms and incentivize their brand interactions.
And the best way to do this is with the natural enthusiasm of your best customers.
With our recommended tech stack in place, you can gamify engagement, benefit from UGC to increase organic reach, sync all your customer data, and automate personalization throughout the customer journey.
The future of engagement is C2C
Turn your best customers into social media ambassadors, use UGC to grow your reach, and collect insightful engagement data.
See all the industries our consumer engagement tool works for: