What is Influencer Relations? | Spitche Glossary

Influencer relations is a subset of public relations focused on identifying, engaging, and partnering with influential individuals who have a significant following and credibility within a specific niche. The goal is to collaborate on marketing initiatives that leverage the influencer’s audience to enhance brand visibility and credibility. Example: A tech company partners with a well-known tech blogger to create content about its latest gadget, reaching a wider, engaged audience.