What is Digital Word-of-Mouth? | Spitche Glossary

Digital word-of-mouth refers to the natural sharing of brand opinions, experiences, and recommendations through digital platforms such as social media, forums, and review sites. Unlike traditional word-of-mouth, digital channels allow for wider and faster dissemination of customer opinions, significantly impacting brand reputation and consumer decisions. Example: A viral Twitter thread from a customer praising a new coffee shop’s unique flavors and inviting decor.