What is Customer Experience (CX)? | Spitche Glossary

Customer experience (CX) refers to the overall quality of all the interactions a customer has with a brand, from navigating the website to interacting with customer service and receiving the product/service. It’s a holistic perception the customer has of their journey with the brand, influencing their satisfaction, loyalty, and advocacy. Businesses focus on optimizing CX to ensure positive customer relationships, repeat business, and enhanced reputation.