What is Customer advocacy? | Spitche Glossary

Customer advocacy is a business approach focused on creating high levels of satisfaction and loyalty among customers by actively listening to their needs, addressing their concerns, and putting their interests first in the company’s policies and practices. This strategy encourages customers to become brand advocates—voluntarily promoting and recommending the company’s products or services to others based on their positive experiences. Effective customer advocacy involves transparent communication, exceptional customer service, and the creation of value that exceeds customer expectations, ultimately leading to a strong, loyal customer base that supports the brand through organic word-of-mouth and higher levels of engagement.