What is Brand Ambassador? | Spitche Glossary

A brand ambassador is an individual who is hired by a company to represent and promote its brand in a positive light, thereby increasing brand awareness and helping drive sales. Brand ambassadors can be celebrities, influencers, or satisfied customers who have a significant following or presence in relevant communities. They use their influence and networks to endorse the brand, share their positive experiences, and encourage others to try the brand’s products or services. Unlike traditional advertising, brand ambassadors build authentic connections with potential customers through personal engagement, social media, and public appearances, embodying the brand’s values and personality in their interactions.