What is Ambassador? | Spitche Glossary

An ambassador is a customer, employee, or partner who actively promotes and supports a brand or product, often through word-of-mouth, social media, and other personal networks. Ambassadors are characterized by their genuine enthusiasm for the brand and their willingness to share positive experiences with others. They play a crucial role in building brand awareness, driving customer acquisition, and fostering community engagement by leveraging their credibility and influence. Unlike traditional marketing efforts, ambassador advocacy is built on trust and personal recommendations, making it a powerful tool for brands looking to amplify their presence and reach through authentic, customer-driven marketing strategies.