What is Advocacy Marketing? | Spitche Glossary

Advocacy marketing is a strategy that focuses on identifying and engaging a brand’s most satisfied customers and encouraging them to share their positive experiences with others. This approach relies on the authentic voices of happy customers to amplify brand awareness, credibility, and ultimately drive sales. Advocate marketing programs often include creating platforms for advocates to share their stories, offering incentives for referrals, and facilitating the creation of user-generated content, all aimed at harnessing the power of personal recommendations to influence buying decisions.