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For years, CRM systems have been the backbone of marketing operations. They store contacts, purchases, email activity, and loyalty points – everything a brand theoretically needs to understand its consumers. But today, a harsh truth is becoming clear: CRM data alone cannot explain who your customers really are, how they behave online, or what motivates […]

The future of brand growth is not influencer-led, it’s consumer-led. And the brands who understand this shift are seeing lower acquisition costs, higher engagement, stronger loyalty, and exponential increases in UGC. In this article, we break down why your everyday consumers represent your most scalable marketing channel – and how top brands from multiple industries […]

Marketing has changed dramatically in the last decade. Traditional influencer campaigns are losing momentum, ad costs are rising, and consumers have grown skeptical of polished brand messages. What do people trust most today? Each other. That’s why User-Generated Content (UGC) and brand ambassadorship have become some of the most powerful forces in digital marketing. According […]

User-Generated Content (UGC) has become one of the most powerful tools for modern brands. Consumers trust real people more than polished ads – in fact, 84% of shoppers say they trust peer recommendations more than brand messaging. But while many customers are happy to post a quick story or snap, motivating them to create consistent, […]

The pain of seeing valuable customers turn to competitors is all too familiar, magnified by the struggle to gauge the effectiveness of customer advocacy efforts. This stems from an acute need: the absence of a clear, measurable way to understand how well your brand resonates with its most loyal supporters. Even if you’re using powerful customer […]

Have you ever wondered how some brands manage to turn casual followers into fervent brand advocates, seemingly overnight? The secret lies not just in what they post, but in how attentively they listen. In a digital age where every consumer’s voice can echo across social media, understanding those whispers and shouts can transform your marketing […]

Social media is a key tool for universities in today’s digital age. If your goal is to enhance your university’s online presence, this article is for you. In this article, you will learn: Let’s explore these strategies to elevate your university’s social media presence. Strategy 1: Student ambassador programs Tapping into the power of student […]

Rewards can turn a good student ambassador program into a great one. The right balance of rewards can keep your ambassadors engaging, and a balance of big and small rewards means they stay motivated in the long-run.They spark motivation, foster loyalty, and can make the difference between a lackluster and a thriving ambassador program. In this article, […]

We already know about the impact a student ambassador program can have on a school. But then it’s a question of getting students to sign up for it. This article promises to guide you through the nuances of promoting these programs effectively. In this article, you will learn: ISC Paris, for example, has 300 out of 350 […]

Reducing CAC, increasing retention, and fighting the life-long battle that social media algorithms pit against companies trying to reach their own audiences has met its new maker: gamification. Consumers are drowning in ads and online content. Social media platforms are making it comically expensive to reach your audience. And even if the algorithms bless you […]

Setting up an effective student ambassador program can transform how private business schools engage students, boost enrollment, and amplify their brand. This guide cuts through the complexity, offering a straightforward approach to creating a program that really resonates in today’s higher education landscape. Step 1: Define Your Program Objectives Before diving into specifics, let’s set the stage […]