L’Oréal is a world-renowned beauty brand that offers a comprehensive range of products, from makeup and haircare to skincare for both men and women. Biotherm, a subsidiary of L’Oréal, is a trusted skincare brand that provides quality products for moisturizing, exfoliating, clarifying, and hydrating the skin.
Biotherm Canada aimed to increase engagement on their Facebook and Instagram pages and generate high-quality user-generated content. However, the brand was facing difficulties creating a community of brand advocates due to the lack of audience segmentation on the global Instagram page.
To address this challenge, we launched a targeted ambassador identification campaign using paid ads on Instagram, specifically aimed at attracting audiences from the Canadian region. We also utilized a shared program link among Facebook subscribers. To incentivize users, we offered a selection of rewards based on the audience’s preferences and regional holidays like Father’s Day. Additionally, we rewarded the most active consumers with samples, which encouraged them to produce high-quality UGC.
The campaign yielded impressive results, with Canada having the highest level of engagement among 40 other countries. The campaign also generated 70% of new leads for the client, with over 1700 ambassadors and 800+ tags.
The campaign’s success led to an increase in user-generated content, engagement, and loyalty, and helped Biotherm Canada build a community of brand advocates, boosting their social media presence and sales.