A sparkling new online reputation and a school full of engaged students




Higher Education



Spiche is a reliable partner that evolves its product taking into account the needs and recommendations of its customers.

The relationship with the Account Manager is direct and agile, which facilitates the follow-up of the different projects.

Elisanda Molina

Marketing, Sales & Business Development, EAE Business School


Ambassadors in the program


Rewarded external actions (e.g. even attendance & participation)


New Google reviews from students in 9 months

The challenge

  • The school had suffered from a spam attack before and needed a solution to help fix its online reputation for new prospective students.
  • EAE wanted a way not only to improve its social media engagement, but also to get Google reviews for the school and increase offline activity, while encouraging all students to participate.
  • Student-to-student referrals were hard to track and incentivize, leaving results more up to chance than by design.


  • EAE built a student ambassador program using Spitche that allowed them to identify most engaged students and reward them for different levels of activity, from leaving Google reviews, to attending events and engaging on social media.
  • Students can now see at any moment how many points they’ve acquired, how many are left to add levels, and can redeem their points at any time.
  • EAE automates points tracking, rewards, student activity and can see it all from a single dashboard, leaving them time to focus on the creative and human parts ofmanaging a student ambassador program.


EAE is an international business school that champions innovation as a means to meet the need of people and companies to stay relevant in an ever changing world. More than a business school, EAE is a global ecosystem of professionals and entrepreneurs that foster sustainable employability through training, research and innovation.

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