A sparkling new online reputation and a school full of engaged students

A sparkling new online reputation and a school full of engaged students

About

EAE is an international business school that champions innovation as a means to meet the need of people and companies to stay relevant in an ever changing world. More than a business school, EAE is a global ecosystem of professionals and entrepreneurs that foster sustainable employability through training, research and innovation.

Key results

2K+
Ambassadors registered in the program
60%
Of the total social media engagement is made by ambassadors
100+
New Google reviews from students during the 1st year

The challenge

  • The school had suffered from a spam attack before and needed a solution to help fix its online reputation for new prospective students.
  • EAE wanted a way not only to improve its social media engagement, but also to get Google reviews for the school and increase offline activity, while encouraging all students to participate.
  • Student-to-student referrals were hard to track and incentivize, leaving results more up to chance than by design.

Solution

  • The school had suffered from a spam attack before and needed a solution to help fix its online reputation for new prospective students.
  • EAE wanted a way not only to improve its social media engagement, but also to get Google reviews for the school and increase offline activity, while encouraging all students to participate.
  • Student-to-student referrals were hard to track and incentivize, leaving results more up to chance than by design.

“Spiche is a reliable partner that evolves its product taking into account the needs and recommendations of its customers.
The relationship with the Account Manager is direct and agile, which facilitates the follow-up of the different projects.”

Elisanda Molina,
Marketing, Sales & Business Development, EAE Business School

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