Social commerce is the use of social media platforms to promote and sell products or services directly within the social media environment. It enables businesses to tap into the social interactions and networks of users to facilitate discovery, consideration, and purchase decisions all within the same platform. Social commerce features include integrated buy buttons, shoppable posts, social media storefronts, and interactive ads that allow users to make purchases without leaving the social media site. This approach leverages the power of social influence and community engagement to drive sales, making shopping a more social, interactive, and convenient experience for users.
