What is Conversion Rate Optimization (CRO)? | Spitche Glossary

Conversion rate optimization involves systematically testing different aspects of your website with the goal of increasing the percentage of visitors who complete a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO is key to maximizing the effectiveness of a site’s traffic. Example: An e-commerce site experiments with different button colors for its checkout process and finds that a bright red button increases purchases by 10%.

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