What is Content Marketing? | Spitche Glossary

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps the brand top-of-mind for the time when the consumer is ready to buy. Example: A home cooking blog publishes weekly recipes and cooking tips to engage its community, encouraging readers to subscribe to its newsletter for more content.

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