Squadded vs Amity vs Spitche

C2C marketing to increase engagement, loyalty, and sales is a proven strategy. But understanding which brand ambassador platform is best takes way too much time—plus it’s confusing and frustrating.

You have to compare specializations, top features, and core benefits while factoring in scalability, user experience, and integration capabilities. On top of that, many of the user reviews out there are contradictory and out of date—the software changes, new features are added, the offering pivots, and some platforms get bought out and even change their names.

So, here’s the breakdown of Squadded vs Amity you need.  I’ve studied the platforms, researched the help centers, and trawled through the user reviews. 

You’ll find an honest appraisal of each, a summary of the key features, and an explanation of how they work to drive engagement.

🌟 Then, you can explore the alternative: Spitche’s full-service team manages the entire process of ambassador acquisition, activation, and monetization for you. Spitche will find you gold-standard brand ambassadors, drive UGC through gamification, and handle your programs, tracking, and reporting. 🌟


Mobile invite to an ambassador program via Squadded
You can invite brand ambassadors to your programs with a post-checkout message. Source

Squadded is an app designed to enhance your engagement, focusing on brand ambassador programs, influencer marketing, and affiliate partnerships. If you’re a smaller e-commerce brand, you’ll probably be intrigued by its features for social shopping and, especially, its personalized storefronts. 

These shoppable pages let ambassadors and influencers feature their own recommendations and UGC. With them, your ambassadors can host ‘live shopping parties, where they shop together with followers as if they were in-store—great for encouraging interactions and generating buzz.

There aren’t many reviews for Squadded online, and the ones I looked at mainly focused on the onboarding experience rather than the ROI. While some users experienced initial glitchiness, most comments agree that the support team was on hand to iron out issues. Additionally, users state that the early results look good, with a nod to Squadded’s e-commerce platform integrations.

Overall, Squadded seems to offer user-friendly tools for growing your online presence and sales, particularly if you’re looking to gain some traction in your market. Just bear in mind that Squadded is probably less suitable if you’re a large-scale operation looking for robust tracking and reporting capability, or lack the bandwidth to customize and manage your own brand ambassador campaigns.

Top features

  • Personalized storefronts
  • Integrations with multiple e-commerce platforms
  • Personalized ambassador portals
  • Reporting on engagement and conversion
  • Rewards tiers for affiliates


Amity dashboard
The Amity dashboard provides detailed analytics data for engagement behavior and sections for social, chat, and live streaming. Source

Amity Social Cloud gives you software development kits (SDKs) for embedding social media features into your app or website, like in-app chat, user profiles, forums, personalized feeds, and video options. All these are aimed at increasing user interaction and retention, so you can engage users and build your communities.

Amity’s chat SDK includes one-to-one and group messaging, emoji reactions, rich text, and mentions, as well as an overlay for live streams. The social SDK includes forums, personalized profiles for your users, and personalized feeds. And the video SDK includes live streaming tools for product demos and live sales, as well as short-form video content.

The SDKs are compatible with iOS, Android, and web, and the added functionality to your app or site could help lift your brand in itself. But one user commented that “their documentation feels incomplete and the out-of-box UX/UI is not the best” and another observed that “it lacks a few features that would make implementation a lot better,” including “a way to easily moderate content.”

That said, Amity provides valuable social components for your projects, including a useful overview for tracking engagement and your brand advocates. But, needless to say, you’ll need the in-house expertise to make the most of the platform.

Top features

  • Chat SDK
  • Social SDK
  • Video SDK
  • Usage statistics and network analytics, including a messages heatmap
  • Photo AI moderation

👀 Spitche: We’ll manage your entire brand ambassador program from acquisition to activation to monetization

So you’ve grown a community, but you’re struggling to further engage users, monetize them, or tap into their potential for growing your business.

Whether this is because you lack the in-house expertise or you simply don’t have the bandwidth, you’re unable to: 

  • Look at the data
  • Make strategic choices
  • Create tailored programs
  • Nurture their development
  • Track and report on your results

So you need a solution that can do all of the above.

Spitche runs your entire brand ambassador program, from opt-in, to engagement, to monetization. We identify your most engaged consumers on Instagram, Facebook, and TitTok, and incentivize them to promote your brand and purchase higher quantities.

With a Spitche program, you grow your social media presence and drive UGC. Plus, you have a whole team behind you to manage your ambassador program—so you and your team don’t have to develop a new set of skills.

Spitche has software and account managers to help you set it up and maintain it with you, advising you on how to make the most of the platform. Plus, there’s customer support for your ambassadors, too.

Spitche platform showing UGC metrics page
Spitche makes sharing fun—and incentivizes interactions, UGC, and positive engagement.

🔧 Here’s how it works:

  1. Create a brand ambassador program with your Spitche team. This gamifies social media interactions with your brand using points, goals, and rewards.
  2. The Spitche team creates all your assets, from the landing page to the ads and emails.
  3. The Spitche team works with you to set up rewards, tiers, and points to get the highest engagement possible.
  4. Spitche invites your biggest fans to the program. Your future brand ambassadors register their social media accounts with you, and you receive opt-ins and first-party data. Your ambassadors now start amplifying content and creating UGC. This increases your organic reach, followers, and social media engagement.
  5. Spitch collects brand ambassador data to increase conversion rates. For example, you’ll be able to see their favorite teams or sports stars, which you can use to optimize your content.
  6. Review clear, easy-to-manage reporting on your campaigns. Get fast, transparent reports on engagement rates, reach, and ROI.

Our team helps you get authentic UGC about your brand, so you have the content of genuine brand lovers to supercharge your social media campaigns.

And, you can use data from your programs to track social media interactions, event participation, and product interest. Setting KPIs and analyzing metrics in Spitche is simple and will help you hone your strategy to boost audience engagement.

🎩 Top benefits

  • Fully managed, gamified brand ambassador program—30% month-over-month growth of social media engagement
  • Deep social media API
  • Advanced UGC management
  • Data gathering for integrated CRM and marketing optimization
  • User-friendly interface with quick & simple program launch
  • Exclusive integration with Primsell for NFT campaigns

🤩 The social-proof bit

“After 6 months, 70% of our fan base were new contacts, our social ads targeting performed above our average performance and our Index also grew. Mission accomplished!”

Laurent Dubois, L’Oréal

“Spitche has finally cracked the code for getting our consumers to talk about our brand on social media. Because of Spitche, our country market has the highest organic engagement in the entire company, and we reached a double-digit share of voice on Facebook. I’ve managed to cut back our ad spend without hurting reach or engagement—it’s a tool I wish I had started using a long time ago.”
Lulia Dirzu, Bioderma

Make more of your best customers

If there are people who love what you do, give them a reason to share it with the world—so you can tap into their communities, inspire UGC, and promote your brand in a way that resonates with your target audience.

Our dedicated team sets up your brand ambassador programs, identifies your best customers, and invites them along for the ride. Then we’ll make sure you get the most out of your campaigns, track performance, and learn more about your followers.

🐝 By turning your loyal customers into your strongest marketing asset, you can create a buzz for your brand and start driving stunning engagement metrics and ROI.