C2C marketing that’s powered up with gamification, points, rewards, and data is the future of organic reach and engagement. And the stats back this view:
- 70% of L’Oreal’s ambassadors for the customer advocacy campaign designed with Spitche opted in to their email list.
- In two months, Decathlon increased its organic engagement on Facebook by 37%.
- ISC Paris grew its reach per post by 53% in just one month.
So, the strategy is solid. What about the platform?
If you need to contrast and compare Brandbassador vs Ambassador, this overview summarizes the features, processes, and benefits of each. You’ll see how they work, how they’re similar, and how they’re different.
🌟 Also, we introduce you to Spitche, an intuitive platform that rewards customer advocacy, which you can start using in minutes to generate buzz for your brand and ROI. 🌟
Brandbassador
The Brandbassador dashboard gives you a view across all your campaigns as well as individual brand ambassadors.
Brandbassador lets you create and manage brand ambassador programs with a centralized dashboard for your campaign analytics, customer profiles, and bulk messaging. Using the platform’s ‘Mission maker,’ you can incentivize marketing tasks—like specific kinds of UGC—with cash rewards, gift cards, and free products. The performance tracking software includes tools with an intuitive interface that lets you monitor sales with tracking codes to see which campaigns are most effective.
The performance tracking software includes multiple tools with an intuitive interface that lets you monitor sales with tracking codes so you can see which ambassador campaigns are most effective. Meanwhile, your customer advocates have a mobile app where they can choose which campaigns to participate in and track their achievements and rewards.Depending on where you look, lots of the reviews and insights available on Brandbassador are from ambassadors, not brands, which makes research quite tricky. I found the large majority of brand feedback to be very positive, though, often highlighting support and ease of use. On the other hand, some users had issues with limited data, demographic filtering, and segmentation, plus UGC quality.
Top features
- Centralized dashboard
- Mission Maker
- Advanced performance tracking and reporting
- Ambassador mobile app
- eCommerce platform integrations
Ambassador
Ambassador is user-friendly with multiple integrations and open REST API.
Ambassador is a referral marketing tool with flexible integrations to connect with your CRM and CDP, as well as management tools like HubSpot, MailChimp, Shopify, and PayPal. You can set up a new program for loyal customers in minutes, which you can white-label with your brand colors. You have multiple ways to reward customers, like cash payouts, gift cards, coupons, and vouchers. Then you can use the platform’s analytics tools to track performance and collect data to inform your marketing strategies.
A lot of reviews on G2 and Capterra (the most recent I could find were from 2022) are mixed—here’s an example: “Great support from our success coach, basic functionality solves a real business problem for us,” but they continued… “Our integration took a lot of upfront data and engineering investment.” And one CEO was upset at a price change, describing the process as “painful and unfriendly.”
Top features
- Complete white-labeling
- Easy-to-use templates
- Email and CRM integrations
- Custom rewards
- Advanced analytics
👀 Spitche: Drive customer advocacy with gamification & rewards
Spitche is a next-gen customer advocacy solution that works by identifying your most engaged consumers on Instagram, Facebook, and TitTok, and incentivizing them to become brand ambassadors.
With a Spitche program, you grow your social media presence and drive UGC, plus it’s super user-friendly—you can create a new ambassador program in literally minutes—and you can use the data to populate the integrated CRM and inform how you create future campaigns.
Caption: Spitche makes sharing fun—and incentivizes interactions, UGC, and positive engagement.
🔧 Here’s how it works:
- Create a customer advocacy program in the Spitche platform. This gamifies social media interactions with your brand using points, goals, and rewards.
- Use Spitche to invite your biggest fans to the program. Your future brand ambassadors register their social media accounts with you.
- Your customer advocates now start amplifying content. This increases your organic reach, followers, and social media engagement.
Spitche’s intuitive software rewards the customer advocacy of your community, so you get the original content of genuine brand lovers to supercharge your social media campaigns.
And, you can use data from your programs to track social media interactions, event participation, and product interest. Setting KPIs and analyzing metrics is simple, and will help you hone your strategy to boost audience engagement.
🎩 Top features
- Gamified customer advocacy programs to maximize social media engagement
- Deep social media API
- Advanced UGC management
- Data gathering for integrated CRM and marketing optimization
- User-friendly interface with quick & simple program launch
- Exclusive integration with Primsell for NFT campaigns
🤩 The social-proof bit
“After 6 months, 70% of our fan base were new contacts, our social ads targeting performed above our average performance and our Index also grew. Mission accomplished!”
Laurent Dubois, L’Oréal
“With Spitche, we managed to reach over 2.7M users in our target audience on Facebook organically, turning over 30k followers to identified and engaged ambassadors.”
Yoann Robert, TF1 Groupe
Make more of your best customers
If there are people who love what you do, give them a reason to share it with the world—so you can tap into their communities, inspire UGC, and promote your brand in a way that resonates with your target audience.
Spitche’s end-to-end platform lets you set up brand ambassador programs, identify your best customers, and invite them along for the ride in minutes. Then you can use the platform to manage your campaigns, track performance, and learn more about your followers.
🐝 By turning your loyal customers into your strongest marketing asset, you can create a buzz for your brand and start driving stunning engagement metrics and ROI.