Increase organic social media reach and engagement

About

Decathlon is one of the largest sport products retailer in the world, with over 1655 stores in more than 60 countries. Decathlon aims at providing products in 70 sports with the best quality at the lowest possible price as well as in-store and online sports expert advice for customers of all ages, backgrounds and skill levels. Before implementing Spitche into their marketing strategy, the team at Decathlon was looking for ways to support their objective of growing a community of promoters or ambassadors to help them develop the overall awareness of their brand.

Key results

The challenge

• Brand ambassadors weren’t “real customers” and campaigns lacked authenticity
• Other brand ambassador programs were complicated and long to set up, and they wanted to move as fast as possible
• They struggled to have more quality UGC from real consumers
• Despite having a huge social media following, organic engagement rate was very low, with only a few likes and very little comments per post

Solution

• Decathlon used Spitche to incentivize real consumers to engage on social media with different rewards.
• Because Decathlon’s actual fans and consumers became their top nano-influencers, the company was able to increase its organic reach by 30% on social media.
• Their ambassadors community alone represents 30% of the total engagement in their pages which has allowed the Decathlon to increase its overall social media performance and spread awareness organically among its community.

“Spitche is a new way to engage consumers with a unique brand experience. Thanks to the gamification system, we implemented an innovative strategy to interact with our loyal customers. It is a helpful tool to increase our ambassador engagement and multiply awareness through a real-life community that will grow our brand’s trust. In our first two months using Spitche, we received valuable user-generated content from our community on Instagram and increased our engagement rate by +37%. For us, it is the strategy of the future.”

Florent Guieu,

CEO, Decathlon Ukraine