So much organic engagement, we could cut ad spend by half

About

BIODERMA is a skincare brand committed to make dermatology accessible to the widest possible public, with care and attention, remaining attentive to all skin sensitivities. They seek to innovate constantly to offer effective dermatological solutions that truly respect the skin and that are easy to use on a daily basis.

Key results

The challenge

• Bioderma Romania had a huge audience on Facebook and Instagram and spent hours creating content every week, but struggled to get more than a few likes and comments on their organic posts.
• They wanted to reduce CAC and find a way to reduce or replace ad spend with organic growth.
• Without Spitche, they struggled to get their community to talk about their brand online, let alone create content about it.

Solution

• Bioderma worked with Spitche to launch the social media ambassadors program and got over 20+ ambassadors getting rewarded to engage with their social media content.
• They can keep track of all their ambassadors and their social data, and have been able to reduce ad spend by 50%, not only because of the boost of organic reach but also because of the data they receive from their ambassadors to retarget them.
• Instagram and Facebook organic reach are steadily growing month over month, with less and less dependence on paid ads to actually reach their desired audience.
• Bioderma Romania became one of the top-performing markets on social media among other markets.

“Spitche has finally cracked the code for getting our consumers to talk about our brand on social media. Because of Spitche, our country market has the highest organic engagement in the entire company, and we reached a double-digit share of voice on Facebook. I’ve managed to cut back our ad spend without hurting reach or engagement—it’s a tool I wish I had started using a long time ago.”

Iulia Dirzu,

Digital Specialist, Bioderma Romania