L'Oreal | Spitche

Increase organic social media reach and engagement

Client

Biotherm - L'Oréal Group

Industry

Cosmetics

Location

Canada

Our ambition with Spitche was to grow our database, improve our audience targeting and improve our ranking on the L’Oreal Digital Brand Pulse Index. After 6 months, 70% of our fan base were new contacts, our social ads targeting performed above our average performance and our Index also grew. Mission accomplished! It also showed us that our community is eager to show more love for our brand, and Canada is now one of the leading countries in engagement on our global social account.

Laurent Dubois

Ecommerce Manager, Biotherm

#1

Canada got the highest level of engagement across all country branches

70%

Of ambassadors opted into the email list

4500+

Ambassadors signed up for the program

800+

Ambassadors tagging others in their posts

65%

Of global IG page come from country-level ambassadors through Spitche

3x

Higher purchasing frequency from ambassadors

The challenge

On Instagram, the brand is tied to a global page, which did not allow segmentation of the audience by region and made it difficult to create a community of brand advocates.
No clear and easy way to organize, collect and use user-generated content
Engagement levels on Facebook and Instagram were extremely low, despite having a high follower count

Solution

Biotherm used Spitche to launch a campaign to identify ambassadors using paid ads on Instagram to attract an audience from a specific region and using shared a program link among Facebook subscribers.
They provided selection of rewards, based on the audience’s preferences and with reference to regional holidays (Father’s day).
They rewarded the most active consumers with product samples, which the consumers then created content about.

About

L’Oréal is the world’s leading beauty brand, bringing you an extensive range of products from make-up to haircare and skincare for both men and women. Biotherm as a part of L’Oréal is a beauty brand that men and women rely on for quality skincare that moisturises, exfoliates, clarifies and hydrates.

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