Unit.city engagement levels reach all-time high thanks to their new ambassadors program powered by spitche.
It is no surprise for any brand that integrity and engagement with the audience are the top elements that make a brand’s social best in the industry. Global reach and followers count are no longer the primary KPIs for social media managers and brands as they used to be. Even though those metrics are important and should still be considered, building and nurturing the relationship with the community is now the primary focus for brands and UNIT.City is no exception.
Ukraine’s first innovation technological park, UNIT.City, provides the necessary resources for innovation boost, building a truly inspiring innovative park. A trailblazer of Ukraine’s innovation ecosystem unites entrepreneurs and startups, technological companies and disruptors of the country’s IT industry, young talents, students, and top-notch professionals.
Unit.city wanted to interact more with their existing audience and reward them for their activity
When your community is full of bright minds, you should think creatively and search for unconventional approaches to gratify and surprise your audience. That’s where the UNIT.City journey with Spitche began.
The key idea behind the launch of the ambassador program was in increasing engagement levels, building more trustful and loyal relationships with the audience, and growing the existing community of the innovative park. UNIT.City wanted to interact more with their existing circle and reward them for their activity.
With an easy-to-customize platform, in just a 5-month period, UNIT.City has been actively engaging with almost 400ambassadors who were sharing UNIT.City’s content with their followers as well as constantly producing user-generated content on Facebook and Instagram.
“Spitche solution has helped us get more organic reach and interactions on our different posts by increasing the engagement in the first few minutes after publishing. Thanks to this early engagement, we can reach a larger audience and increase brand awareness within the community.”
Iryna Gambal,
SMM, UNIT.City
Moreover, there is nothing more important for marketers than relevant data and insights from their audience. UNIT.City is able to have full access to their ambassadors’ data and can track their engagement and interactions with their brand.
“The best thing about Spitche is a list of all ambassadors and their information, where you can see who they are, their behavior, and be able to use this data and download it. This data can be used to create impactful campaigns as well as be exported to other systems. You can also send points manually, this kind of one-to-one communication fosters relationships with our audience”,
says Iryna.
When implementing a new solution, the introduction to the audience is the key to success; UNIT.City used various channels to showcase its new ambassador program to the community. Apart from the traditional communication channels like social media posts or emails, they also used posters displaying a QR Code on campus to make bypassers register to the program.
Brands are happy when the customers are delighted. Delighted customers support the brand, turning into loyal advocates and giving the best possible word-of-mouth advertising. There is no better way to increase the number of subscribers of your ambassadors’ program than to expose a success story of how happy your customers are when they are receiving a cordial gift and sincere appreciation from a brand.
Due to the rewards system established by UNIT.City the total number of Facebook actions produced by ambassadors around the brand increased on average by 25 % throughout a five-month period reaching almost 5,000. The six most active ambassadors were detected and received the rewards over this time.
