Dear MeltinLab Community:
We’re excited to partner with HubSpot for Startups to offer their program designed specifically to help startups grow and scale better, and faster - at a startup-friendly cost! Read on to learn more about the program.
What is the
The workshop took place during MeltinLab edition #9 by Patrick Wind. Austrian Facebook & Instagram Ads Expert with 6 years of experience and over €3,000,000+ of Ad Spend. University Professor of TOP Universities in Barcelona like La Salle, IESE, ESADE,
A lot of businesses underestimate the power of a brand. The main reason is they usually confuse brand with visual identity, look&feel or even just a logo.
Fortunately for companies, a brand is much more than just visuals.
A brand is, together
By Maeva Cifuentes
In 2019, almost every human need or desire has a solution. Want to know the name of a song you heard in a club? There’s an app for that. Want to meet a hot single nearby? There’s an app for
We know that repeat customers are 54% more likely to purchase again, 9x more likely to convert (Smile.io), 5-25x cheaper than a new customer, and they spend 67% more than a new customer (HubSpot). But you’re probably already convinced of
Launching a brand is hard. Once you’ve come up with your great idea, you’re ready to spend a ton of wide-eyed nights and office-bound weekends to get it launched.
Building a solid brand takes a combination of several key elements: finding
If you’re a brand, we bet that your organic reach on Facebook has taken a nosedive. You’ve devised a Facebook marketing strategy, but getting no traction.
You can thank Mark Zuckerberg’s changing Facebook algorithm for that. The decline in organic reach
Long gone are the days of door-to-door sales, where lead generation strategies were nothing but getting someone to purchase your product or service on the spot. The days where a call to action was asking somebody to invite you inside
Regardless of whether your company is B2B or B2C, your marketing strategy should be based on who your target market is.
Content marketing and social media strategies only work when they are deeply researched and written with a specific, thoroughly
Fashionistas, fashion bloggers, and just people who want to be fashionable have one thing in common: they want to stay on top of trends, and follow fashion brands that show them the life they’re looking for.
Social media for today’s fashion
As you probably know, inbound marketing is a form of marketing that attracts the modern buyer to your page by their own initiative. Translation? They’ll be the one looking for you rather than you popping up, rudely interrupting them as
Content marketing should always be done with a purpose.
Some objectives can be:
Ranking on search engines
Establishing authority and credibility in your sector
Educating or entertaining your current customers
Engaging a loyal community
Creating discussion about your brand
We’ve all grown up around traditional advertising methods.
Some of us probably even remember songs from commercials from when we were kids. We personally know someone who could still recite the entire phone number of a mattress store because of its
By Maeva Cifuentes
Hosting an event is one of the most effective marketing tactics around.
31% of marketers agree that there is no better marketing channel.
98% of consumers are more likely to buy a product after they’ve seen it at an
Do you ever read the reviews on Tripadvisor before deciding on a restaurant?
How about choosing what film to watch based on a Rotten Tomatoes review?
You’ve just been influenced by somebody else in your decision. The term ‘influencer’ is defined as
Merriam-Webster defines being loyal as being “unswerving in allegiance”.
We think that having a customer that is unswerving in allegiance sounds like something brands would want. But many spend a lot of their budgets on marketing, SEO, Facebook, Google and Instagram advertising, and influencer
Whenever we take a trip somewhere, we almost instinctively check AirBnb for lodging.
While there are tons of other options, AirBnb has managed to do something their competitors haven’t: build a fiercely loyal brand community, thereby becoming the go-to lodging marketplace.
You better watch out, you better not cry.
You better not pout, I’m tellin’ you why.
Christmas Marketing Campaign season is coming to town…
And it’s time for you to make your list AND check it twice. Is your online store ready for
At the start of 2018, Mark Zuckerberg announced that Facebook users would be hearing much less from businesses, brands and media. The algorithm change would make the Facebook News Feed a place that encourages meaningful interactions between people.
Meaningful interactions? Admirable,
What Loyalty Program Will Best For Your ecommerce Business in 2019
Olga always goes to the same baker she’s been going to for years. There’s a second one a bit closer to her house, wit
h better and fresher bread. Why does
How to Use Nano Influencers To Explode Your Black Friday Sale
How to Use Nano Influencers To Explode Your Black Friday Sales
Only one day after families gather to give thanks, shoppers are locked and loaded for the busiest shopping day of
The customer experience is transforming daily, and customer service is one of the most basicrequirements of a successful business and startup. Today customers use social media to communicate with or about brands. The social media manager has become the customer service
Managing your social media is managing your community. By now we all know that social media management is kind of like a gym membership – it’s not enough to just have a profile. You need to show up, every
We are focusing today on the latest updates for each social media platforms.
This month's news is on Facebook, Instagram, LinkedIn and Snapchat.
End of automatic synchronization of tweets sharing
It was time: the social network no longer allows tweets on our account
A recent infographic reveals that 7 out of 10 people play video games. Brands are trying to take advantage of this potential gamer of consumers: more and more people are investing in gamification, a technique that aims to use the
Cris Kristofits, co-founder of the Tell Me More Project and one of Barcelona’s superconnectors, has been networking and connecting people for as long as she can remember. She lives for helping people network better and make meaningful connections at networking events.
While the impact of traditional advertising is steadily declining, most business executives persist in using their budget on this acquisition channel. Yet, consumers trust their peer recommendations 2 to 3 times more than brand advertising. Is it time to change your
Your next big networking event is coming up. Imagine your elevator pitch could swoon the most obstinate tech investor, your outfit makes James Bond look like a hobo, and you’ve researched every attendee so deeply you know their grandmother’s
And if the influence was no longer measured by the number of subscribers more and more affected by "influence fatigue"?
Reflection on this market certainly booming but especially and fortunately changing.
Influencer marketing budgets have increased by 90% since 2013.
With Fluttr you can: AUTOMATE YOUR CANDIDATE SCREENING PROCESS Use data to make the correct hiring decision. Remove bias from your recruitment and hire real stars.
Their Mission: We believe that when the right people meet, amazing things can happen
Influential and engaging from his sofa, the nano-influencer is the brand's new ally!
Nano-influencers are people who like a brand, a product, a cause, an event, and who talk about them.
They are not paid to do it, they just want
Influence marketing is a big name from which many features and variations result. In order to shed light on this term, massively used (sometimes wrongly), we will look at the different forms it can take.
First, there are three main forms
The virality of content is a curious phenomenon.
Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content.
Panel Discussion taking place at MeltinLab event on April 11th @UPF Barcelona Speakers: TIM OUGEOT – Co-Founder @Yugo VINCENT ROSSO – Co-Founder @BlaBlaCar TIM CAKIR – Head of Growth Marketing @Restb.ai
In view of the seemingly irremediable decline of display advertising, it is fashionable to evoke influence marketing as a panacea.
But it is often considered strictly theoretically or by far in broad outline. However, if it is extremely effective when
Who are the influencers? The top tail and middle tail influencers, micro influencers and influencers of the future.
They are on everyday social networks and are the preferred partners of brands to promote their products. Let's discover them:
Perfect pillar of
Turned by definition to others, the community manager is creating content for it's fans having an interest in the products, services or universe of a brand.
He therefore communicates with them in a real dialogue. It will take you to
A few days ago, Facebook announced that Instagram has reached one billion active users per month.
#1 Video calls land (finally) on Instagram
Instagram deploys video calls in Direct Mail, as well as a new design for the Explorer tab.
The social network also
If you want to implement a concrete content strategy on social networks, you will need a tool: the editorial calendar. The benefits are many.
It allows you to have a long-term vision of your strategy, to ensure coherence between your
Being able to humanize your e-commerce is one of the qualities of the greatest marketing experts. If we focus on the monitoring of a scenario, the control of every detail, every publication and every keyword, we would surely obtain results,
HitShot is an instant messenger, musical and ephemeral.
Laugh, express, share your feelings in the best way: Say it in music.
Sign up to test the first version here: https://www.hitshot.io/
Speaker: Thomas Ghenassia – CoFounder @Hitshot
This beginning of the year 2018 has been marked by many updates and news regarding social media. And as you know, good management of social networks requires knowledge of new features and updates of algorithms.
It is therefore important to
Born after the year 2000, they have the super power of being born and growing up with the Internet. If the Millennials are the target of your Content Marketing strategy, here are some tips for learning to speak digital-native
Panel Discussion taking place at MeltinLab event on April 11th @UPF Barcelona
During this Panel, our speakers will inspire us by their stories to bring more women in the heart of innovation and business.
Helena Torras – CEO @B-WOM / PARTNER @PAOCAPITAL
It's no secret to any community manager.
Managing a presence on social networks is time-consuming and can quickly become complicated.
After all, you must constantly publish to stay in the minds of your (very) dear fans.
They did not follow you for nothing.
It’s finally time to take a look at the future of social media and experience the power of ambassador marketing. Spitche version 2 is here and it can send your organic engagement sky high!
Our B2B service is designed for savvy
The Social Network where everyone can freely share whatever we want with people nearby: who wants to go to a concert, check out an exhibition, go for run or enjoy a few beers?
Download the app now: https://sharifyapp.com/
Speaker: @ Gemma Prenafeta
Converting your company’s fans into online brand ambassadors has proven to be a highly effective way of increasing organic engagement, and in turn sales. It's not a new revelation that referrals and word of mouth recommendations have enormous positive influence
Forget the flashing billboard on your drive to work; your best marketing opportunities are much easier to reach. Every one of your clients’ recommendations to colleagues, friends, and family carries far more weight than the advertisements they see every day.