Reducing CAC, increasing retention, and fighting the life-long battle that social media algorithms pit against companies trying to reach their own audiences has met its
When we travel, we instinctively check Airbnb for lodging. Despite numerous other options, Airbnb has managed to cultivate an incredibly loyal brand community, making it
One of the biggest challenges that brands face is how to increase the average value of a customer’s purchase. The average basket size is an important metric for any business, as it determines the revenue generated from each customer. While advertising and promotional campaigns can be effective, they can also be expensive and may not always deliver the desired results. One solution to this problem is to empower your average basket using brand ambassadors.
